Three Ways I Help
Strategic Marketing Foundation
Strategic Marketing Foundation
Strategic Marketing Foundation
Investment: $1,800–$2,500
Time: 6 hours across 2 weeks
A fast, focused strategic reset for leadership teams who need clarity before committing further spend. I audit your marketing, assess channels, review budgets, and identify the priorities that will move the business—not the to‑do list.
Outcome:
A 90‑day strategic action plan that remo
Investment: $1,800–$2,500
Time: 6 hours across 2 weeks
A fast, focused strategic reset for leadership teams who need clarity before committing further spend. I audit your marketing, assess channels, review budgets, and identify the priorities that will move the business—not the to‑do list.
Outcome:
A 90‑day strategic action plan that removes guesswork and supports confident, commercially grounded decision‑making.
Monthly Strategic Advisory
Strategic Marketing Foundation
Strategic Marketing Foundation
Investment: $1,200–$2,000/month
Time: 2–3 hours/month
Ongoing, senior-level marketing oversight for leaders who want clarity and commercial alignment each month. We review performance, optimise spend, guide suppliers, and keep priorities focused on what moves the business.
Outcome:
Clear direction and confident decisions without the cost or commitment of a full‑time marketer.
Fractional Marketing Lead
Strategic Marketing Foundation
Fractional Marketing Lead
Investment: $2,500–$4,000/month
Time: 4-6 hours/week
For businesses that need strategic marketing leadership without hiring a marketing manager. I set direction, oversee budgets, align sales and marketing, and manage suppliers at a senior, strategic level.
Outcome:
A disciplined, commercially focused marketing function led by a senior advisor.
Senior advisory for leaders who want an aligned strategy, smarter budgets, and confident marketing decisions.
Senior B2B Marketing advisor
Nirma Ledford
I help business owners and leadership teams make clear, confident marketing decisions by bringing structure to strategy, budgets, and growth priorities.
As an AMI Professional Member, Certified Practising Marketer (CPM), and Excellence Awards Finalist, I provide guidance grounded in proven expertise, not opinion. My approach is commercial, disciplined, and decision‑led: marketing that strengthens revenue, aligns stakeholders, and delivers measurable outcomes.
Credentials at a glance
AMI professional member
Certified Practising Marketer (CPM)
AMI Excellence Awards Judge 2025
AMI Marketing Excellence Award Finalist 2024
Postgraduate qualifications in Commerce - Marketing, and Communications - Advertising
STRATEGIC APPROACH
How I Work
I base my advisory model on clarity, structure, and commercial discipline.
- Diagnose
Assess the business model, revenue drivers, capacity, and constraints.
- Prioritise
Define what matters now, later, or not at all.
- Optimise
Guide investment, align channels, and tighten spend.
- Align
Ensure sales and marketing support the same growth outcomes.
- Review & Adjust
Keep strategy relevant as the business evolves.
I use AI as a strategic accelerator, enabling faster analysis, sharper insights, and better decisions.
Work with me
Ready to Work Together?
I maintain a limited capacity to ensure focused, high‑quality advisory support. If you’re a business owner or leadership team seeking calm, senior‑level marketing guidance, we should talk.
What to Expect:
- No execution
- No hourly billing
- No tactical tasks
- Strategy, clarity, and advisory only
Capacity: 1–2 new clients per quarter.